Is it time to start favouring daughters over sons?

Business | 10/29/2020

Is it time to start favouring daughters over sons?

When it comes to planning for your children’s future, we’re sure many people tend not to favour between their kids, or even consider different planning options for boys and girls. However, perhaps it’s time you started.

How are females financially disadvantaged?

Unfortunately, financial inequality for girls begins right from when they leave university. On average, female graduates are likely to earn a starting salary of £22,500 versus £25,000 for their male graduate counterpart1.

If your daughter decides to take a career break later in life, to start building a family for example, they are likely to take a further financial hit – a mere five years away from working could result in a 33% reduction in their pension wealth2.

Finally, as women typically live longer than men, to ensure they can maintain their desired lifestyle, and reach the same pension pot as men when they retire, they would need to save an extra 5-7% over their lifetimes3.

So, what can you do to help?

As a parent setting out your long-term financial objectives and goals, consider the below to ensure you help your daughter(s) to succeed later in life.


You should aim to invest slightly more for your daughter(s) compared to any son(s). Consider setting money aside in a Junior ISA, or even starting a child’s pension for them, which they then cannot access until the age 57. Just a few pounds saved on their behalf can make a real difference in the longer term. To read about the differences in an JISA or child pension, click here.


Help your daughter(s) understand the different financial obstacles they are likely to face throughout their lifetime and educate them on strategies to overcome them. Be sure to stress the importance of building a regular savings habit from a young age, so that they have the best chance of being financially secure later in life.


Some females can tend to feel less in control of their finances compared to males. They may also find it harder to tackle ‘tough’ topics, such as asking for a promotion or a pay increase at work. Encourage the females in your life to challenge, be assertive and know that they have just as much right to be in control of their finances as men are.

If you’d like to know more about how you can secure your child’s financial future, reach out to one of our specialist advisers today.



The value of an investment with St. James’s Place will be directly linked to the performance of the funds you select, and the value can therefore go down as well as up. You may get back less than you invested.


1 Department for Education: Graduate Labour Market Statistics, 2018
2 CII: Solving women’s pension deficit to improve retirement outcomes for all, 2018
3 Now Pensions: Facing an unequal future – closing the gender pensions gap, 2019

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